John (Htet Arkar)
Freelance Paid Media Specialist · Meta, Google and TikTok ads for hospitality
+66 99 492 8394· htetarkarz1024@gmail.com· linkedin.com/in/john-digital-specialist· johnfreelance.online
Profile
I'm John, a freelance paid-media specialist based in Bangkok. I have run paid campaigns since 2022, and since 2024 mainly for hospitality venues in Thailand and Indonesia: hotel restaurants and festivals in Bangkok, beach clubs in Phuket, restaurants and spas on Koh Samui.
I plan and buy media on Meta, Google and TikTok, set up the tracking before any spend (Meta Pixel, Conversion API, Google Tag Manager, GA4 and the venue's booking platform), and report in reservations and sales rather than reach alone. Venues hire me directly, and agencies in Thailand and Indonesia white-label me inside their teams.
- Bangkok, Thailand · GMT+7
- English and Burmese
- Direct or white-label through agencies
Selected results
Four campaigns from the case studies, with the numbers as the client report, the venue's booking records or the ad platform recorded them.
- 6.2× World Gourmet Festival 2026, Anantara Siam Bangkok. Blended ROAS on $6,610 of Meta spend: $41,070 in online festival sales through TableCheck, Jul–Oct 2026. Case study →
- +119% Fira Beach Club, Kata, Phuket. All-channel reservations year on year, Mar–Aug 2026 vs 2025, with my Meta and TikTok campaigns running throughout. Case study →
- 34 Iris & Wild Iris, SO/ Bangkok. Ad bookings tracked in SevenRooms in three months (Jun–Aug 2026): 19 from Meta and 15 from Google. Case study →
- 620K Thai Thai, Pullman Phuket Karon. People reached for $990 of Meta spend in the restaurant's first 47 days after opening, Jul–Aug 2026. Case study →
Experience
-
Cadence Digital Marketing Agency
Digital Marketing Specialist · Freelancer
2026 – Present
- Manages multi-platform paid campaigns across Google and Meta for agency clients
- Key clients: Iris & Wild Iris (SO/ Bangkok), World Gourmet Festival (Anantara Siam), Thai Thai (Pullman Phuket Karon), Madison, Xian Yuan
- Handles full campaign lifecycle: strategy, launch, optimization, pixel tracking, and conversion reporting
- Delivers data-driven insights through detailed performance reporting and ongoing client communication
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Invade Marketing
Digital Marketing Specialist
2024 – Present
- Manages Google, Facebook & Instagram campaigns for hospitality and lifestyle brands in Thailand and Indonesia
- Key clients: Carpe Diem, Distillery, Simba Sea Trips, Tabu Bali, The Whole Ours (Indonesia)
- Builds data-driven funnels and delivers detailed performance reports for continuous campaign optimization
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Upscale
Performance Marketer · Freelancer
2024 · 5 months
- Managed full-cycle paid ad campaigns for health & beauty and aesthetic & physiotherapy clinics across Asia
- End-to-end ownership: campaign launch, performance monitoring, pixel tracking, Conversion API implementation
- Consistently delivered 5–10 new clients per month per clinic through optimized lead generation funnels
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MCIX Agency
Digital Specialist
2023 · 1 year
- Developed and executed digital marketing strategies at one of Myanmar's leading agencies
- Worked across major regional and international brands: Panasonic, Dai-Ichi Life Insurance, Aconatic, Boss, Chericof
- Managed multi-brand campaigns across social media and search platforms
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Black Interactive
Growth Executive
2022 · 1 yr 4 mos
- Promoted from Growth Intern to Growth Executive within 3 months based on performance
- Managed media buying, chatbot development, and CRM solutions for B2B clients
- Took ownership of operations management and end-to-end campaign delivery
Skills
Platforms
- Meta Ads
- Google Ads: Search · Display · Video · Performance Max
- TikTok Ads
Tracking & data
- Meta Pixel
- Conversion API
- Google Tag Manager
- GA4
- Booking-platform tracking: TableCheck · SevenRooms · LINE
- A/B testing
- Reporting
Tools
- HubSpot CRM
- Chatbot development
- AI tools & automation
Certifications
- Google Ads Search CertificationGoogle Skillshop
- Google Ads Display CertificationGoogle Skillshop
- Google Ads Video CertificationGoogle Skillshop
- Google Analytics CertificationGoogle Skillshop
- Digital Marketing CertificationHubSpot Academy
- HubSpot CMS for MarketersHubSpot Academy
- Lead Generation AcceleratorSEMrush
- Full Stack Digital MarketingUnited Latino Students Association